Restaurant Quality experiences in your home.
Potatoes Reimagined.
At Potato Utopia, we believe food should be experiential.
Wherever you find yourself, being in the moment and enjoying it to its fullest is what gives us energy - especially when it comes to eating.
And that's what drives us to continue making great food... great moments.
Fundementals that drive us
Purpose.
Food should be functional, but also experiential. Food should move the dial on community & environmental health. Food waste is a challenge we can all address.
Food can & should be enjoyed... thoroughly!
Enjoying the moment
Mission.
Eating is something we do every day, but how often do we remember specific flavours within the foods we eat?
We began Potato Utopia with an ideology to capture the best of life's moments spent with our friends and family, through experiential foods. To create moments with our families and friends that stop us in our tracks. To bring us into the present with flavour experiences we never expected.
Feels like a big ambition? Yeah, it is. And it means that we won't ever bring a product to market we don't believe can fit the bill. Simple.
Experiential & Functional
Vision.
It's our mandate to make food in the home more exciting... and we're doing it with our humble friend, the potato. Yes, they have amazing functional benefits - they're filled with antioxidants and are a great source of fibre - but that doesn't mean they have to be anchored in the functional.
We want to reimagine potato dishes, and share them with the world... because we can.
Stepping up sustainably
Sustainability.
We're made in Belgium, the home of the potato (arguably) and certainly one of the foremost producers of potato-based products.
What does this mean for us? World leading production & manufacturing processes using regenerative agriculture, renewable energy processes and leading recycling practices.
It is what's required to take a proactive approach to current and future environmental sustainability in terms of our brand footprint.
Where the war is at
Food Waste.
Passion should drive purpose. for us this is a big one. Food waste is a such an avoidable problem, and yet we still have crazy global figures, with 33% of food produced not being used for human consumption. Brands can do something about this.
We have produced single serve portions of mash potato, meaning that there is no additional waste when serving up portions of mash prior to heating.
Important? To us, yes. To our category, yes. To our community, yes. Will we keep looking for more ways to reduce food waste, yes.
